We scale brands on these platforms:
FACEBOOK PREFERRED AD PARTNER
$10M+ UNDER MANAGEMENT
GOOGLE PREFERRED AD PARTNER
Success isn't born, it's made. To us, success is a science. We don't believe in luck, fate or magic — only data. Our method focuses on rapidly testing thousands of ad variables, not social popularity. We follow results and data, not the crowd.
The results we generate are data-driven, and you can track and measure every marketing dollar spent.
Our approach to marketing is about constantly testing - to identify what is going to work best for your brand.
Clients don't hire us for "more of the same." They hire us to get ahead. They hire us to transcend their marketing.
The traditional approach to marketing is broken, so we came up with our own principles. Instead of treating marketing as a linear mechanical process, we treat it as a non-linear symbiotic process (like natural selection).
It's responsible for identifying optimal baseline targets and effective creative assets.
It's responsible for testing ad variables, placements, and audiences to weigh KPI outcomes.
It's responsible for identifying underperforming ads and cutting losing ads.
It's responsible for scaling high-performing ads, audiences, and bringing in consistent results.
We think differently about marketing. We see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value, data, and results, not social popularity.
To get digital marketing results, content is not enough. You need a proven methodology. Our proven process, saves time, money, and headaches.
The Chappell Digital Marketing team is here to make an impact. Our team is constantly setting the bar higher always looking for ways to improve your results.