Case Study

Octi became the #1 app in the app store after working with Chappell Digital—using TikTok ads to scale app downloads, driving hundreds of thousands of users onto the platform in the matter of months.


total SKAN conversions


cost per click


combined CPM

Their Story

A new player in the space

Octi was a revolutionary app launched in 2020 where creators can interact with the community and earn virtual Octi Coins. These coins can be used to buy digital items in the Octi Shop and physical products. It was a one of a kind platform that utilized AR to give it's users a more virtual experience while being on the app. Octi was the first augmented reality social platform where reality merged with metaverse and empowered anyone to create content with digital objects and scenes.

The Goal

Be the #1 app on launch

Octi wanted to drive so many pre orders that when the app launched they would be the #1 app in the app store to skyrocket downloads.

The Solution

Honing in on the audience

With this hefty goal that Octi was looking to drive. Chappell Digital got right to work on finding hundreds of TikTok creators and keeping each of their KPI's organized to ensure to highest probability of scaling at higher budgets. After going through each creators KPI we were able to hone in our targeting to the top 5 and were ready to scale. These creators highly engaged with the audience Octi was looking to drive onto their platform.

Through extensive ad research we were able to go through video view watch times and analyze the points to which the prospects were viewing the videos. Through these analytical points each video was highly optimized and near the end of when the app was about to be launched we were spending tens of thousands a day pushing out content and were able to achieve the goal. By the last day at launch we achieved the goal and held the #1 app store position for an entire week.

The Result

A better solution

Being a younger audience to target, we honed in on the TikTok feed placement with custom-fit creatives and tailored copy. This resulted in over 65,000+ total downloads, and $.27 cost per click.

   ⦿   1.4M total clicks
   ⦿   4.56% conversion rate
   ⦿   1.51% conversion rate

Services Used

Photo Ads

Grabbing Attention With Scroll Stopping Photo Ads

Automatic Placements

Finding Customers On Each Platoform

Pixel/Data Collection

Accurately Attributing Data Using The Pixel & CAPI

Advanced Match Tracking

Attaining All Key Customer Data Points

Video Ads

Telling An Engaging Story With Video

“In 2021, we wanted to really scale Octi. We had a goal to become the largest in the space and are on our way to achieve it. We drove an unbelievable number of app downloads! The team has been super responsive of getting us reports and making all the necessary changes in the ad account.”

Schedule A Call ➔