Power Crunch wanted to take their e-commerce sales to the next level by expanding their social efforts beyond traditional brand awareness campaigns.
return on ad spend increase
increase in ad spend
lift in account revenue
Historically, Power Crunch had only focused on supporting their major retailers (Walmart, Target, and Amazon) and had not yet strategically implemented paid ads for their ecommerce website. After introducing a conversion campaign for the first time, the overall results including ROAS, total purchases, purchase conversion value, etc. drastically improved.
Power Crunch wanted to focus on driving sales for their brand through higher converting ad creatives.
Chappell Digital Marketing not only developed the actual ad creatives for Power Crunch, we also crafted the ad copy while fully managing all campaigns in the ad account to ensure efficiency and success for the brand.
With Power Crunch’s goal of driving more sales, our agency launched the first ever conversion campaign for their brand to drive more conversions on their ecommerce website. Chappell Digital Marketing focused specifically on creating higher converting ad creatives.
We were able to design creatives that followed the recommended practices for consumer packaged goods. Our agency then launched ads which included branded content, product-centered creatives, as well as including the actual offer in the creative. This newly developed ad creative style was then introduced into the Power Crunch ad account. The new ads provided a captivating brand feel by having more consistent elements which allowed the entire ad account to appear more cohesive and overall more attractive to both prospective and current customers.
After launching, the newly developed ads achieved immediate success. Results have since continued to increase month over month across the account!
⦿ 151% increase in purchase conversions
⦿ 61% increase in overall impressions
⦿ 32% lower CPC with updated creatives
“They are so great to work with and have always found new and innovative strategies when creating our campaigns. They gave us a completely new, fresh perspective on creatives and how are brand is represented on digital platforms. Our sales have continued to increase month over month. The Chappell Digital Marketing team has been very transparent and thorough when explaining what they are doing in the ad accounts.”