Case Study

With precise targeting and regularly updating creative elements, we were able to achieve a significant increase in conversion rates for Oak & Eden, with an increase in conversions of 470%.


increase in return on ad spend


increase in total conversion


increase in click through rate

Their Story

Only the essentials

Rye 51 is a premium clothing brand that sources the highest quality materials and is known as one of the most premium quality brands in the world. When beginning their online presence, they had a goal to expand past their 8 in store locations and go nationwide. They to this day parter with companies such as the NFL & Monday Night Football in providing players and commentators suits and other attire.

The Goal

Scaling at a nationwide level

Rye 51 wanted to take their sales to the next level with reaching a nationwide audience. They had a goal to rapidly scale their daily ad spend and impressions while maintaining a 2.5X ROAS.

The Solution

An innovative strategy

We first started with finding the top selling product. With the price point being so high, and the customer not being able to try the clothing on, and for a majority this was the first time hearing about the brand. We had to decide which product would be the most profitable when scaling the campaigns.

With vigorous testing we landed on a few variations of pants which had a higher price range, but obviously displayed luxurious qualities. After finding these as the top products, we began developing a plan to scale these campaigns while retaining a profit.

We began building out campaigns while testing 30+ audiences and scaling out top four. While also honing on on retargeting to ensure everyone in the funnel was seeing their ads multiple times after landing on the website.

We were consistently able to scale budget month over month while maintaining their very profitable 2.5X ROAS.

The Result

Taking over the market

We strategized to promote their clothing to the target market that was in the higher income range. After the customers first purchase they were more than likely to return and continue purchasing from them, which led to an extremely profitable long term funnel.
⦿   289% increase in monthly revenue  
⦿   424% increase in daily ad spend  
⦿   323% increase in return on ad spend

Services Used

Photo Ads

Grabbing Attention With Scroll Stopping Photo Ads

Automatic Placements

Finding Customers On Each Platoform

Pixel/Data Collection

Accurately Attributing Data Using The Pixel & CAPI

Advanced Match Tracking

Attaining All Key Customer Data Points

Video Ads

Telling An Engaging Story With Video

“Chappell Digital Marketing team has been a pleasure to work with. They developed a comprehensive strategy and provided excellent support throughout the process. Highly recommended!”

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